What's New at Loop

We have expanded the options available to merchants when a return is in a review state. Merchants can now make modifications to the return before marking reviewed and triggering a customer notification.

These changes include:

• Ability to reject a line item
• Ability to change a line item to/from keep
• Ability to cancel the return

These added features will ensure that critical changes can be made to a return before notifying the customer of the return status, ultimately resulting in a more clear shopper experience.

Merchants can now switch between viewing Top Parent and Child Return Reasons as a count of Items Returned or as a Percentage of Total Items Returned using the New Visualization Switchers in the Product Return Summary section.

Merchants can now switch between viewing Products by Most/Least Items Sold as either a Count of Items Sold or as a Percentage of Total Items Sold using the New Visualization Switchers in the Product Performance Summary section.

Merchants can now switch between Products with the Highest/Lowest Number of Returns and Products with the Highest/Lowest Return Rate using the New Visualization Switchers in the Product Performance Summary section. Additionally, the visualizations for Products with the Highest/Lowers Number of Returns have been updated to show Products with the Highest/Lowest Return Rate by default on the dashboard.

Happy Returns Destination ID added to the Happy Returns Shipment Details set.

Product ID and Variant ID added to the Product Details set.

Grand Total Number of Items Sold & Percent of Total Items Ordered added to the Order Metrics set.

Grand Total Number of Items Returned & Percent of Total Items Returned added to the Return Metrics set.

You can now send Loop Tracking and Loop Returns notifications via WhatsApp through Klaviyo. Add WhatsApp messages to your Loop flows to share tracking links, return status updates, and delivery alerts with customers on their preferred channel.

How to use it:

Set up WhatsApp in Klaviyo, then add WhatsApp messages to your Loop Tracking or Loop Returns flows just like you would with email or SMS.

Workflows is getting a design update rolling out the week of October 20th. No action needed. Your existing workflows will continue functioning exactly as before.

What's new: Clearer naming for conditions and actions (like "Tags" → "Customer Tags"), and some combined actions are now split into individual options for simpler setup. These changes are purely visual - the process looks different, but functionality stays the same.

Learn more here. Questions? Contact support@loopreturns.com.

Third-party labels created via API can now include a tracking URL in the creation request. The link will be clickable from the Loop Return Detail Page. Learn more.

Merchants can now schedule alerts and exports directly to external users, allowing anyone outside their organization, such as partners or warehouses, to automatically receive the data they need.

Merchants can now filter data in Analytics 2.0 using any of their Shopify Order, Product, and Customer Tags. Attributes are named Order Tag Name, Product Tag Name, and Customer Tag Name and have been added to the default Returns, Product, and Customer dashboards respectively.

Merchants can now click on any Return ID within our Default Reports in order to view the Return directly within Loop Admin.

We identified and fixed a bug that was causing warranty returns to not be classified as warranty returns within Loop Analytics 2.0 Reporting if the warranty return was cancelled or rejected.

Turn "final sale" into "second chance" with branded resale. Keep resale revenue in your ecosystem while giving customers a sustainable option. When shoppers select non-returnable items, they'll see a "Resell on [Treet Store Name]" button that pre-fills product details and sends them to your Treet-powered resale store.

Setup: Returns Management → Tools & Integrations → Treet (available on all plans)

To learn more, please review our help center article.

Turn refunds into store credit automatically. Keep revenue in-store with accurate financial reporting, seamless customer redemption, and full traceability—all without the limitations of gift cards. Clean financials with proper sales reversals, auto-applied credit at checkout, and secure customer-tied accounts that are fully traceable.

Requires Shopify new customer accounts. Sign up here to join the beta

Loop and FlavorCloud have partnered to improve cross-border operations and costs, which is especially relevant for brands being hit by the removal of the U.S. de minimis exception.

Brands using both Loop and FlavorCloud can now leverage FlavorCloud return labels for returns generated through Loop. This allows you to:

Avoid paying duties on return shipments

Get refunded for outbound duties & taxes

Ensure cross-border returns have full compliance

To learn more, please review the FlavorCloud article.

Klaviyo is transitioning to a more secure OAuth authentication method. If you use Klaviyo with Loop, you'll need to re-authenticate your account once. This process takes under a minute.

How to reconnect:

Ensure you have owner or admin permissions. If not - please share with someone who does.

Navigate to Settings/Integrations in your Loop account and click "Reconnect Klaviyo."

You'll see a new Klaviyo tile that should be switched off. If it's already on, you've already reconnected and no further action is needed.

This tile reflects the new connection method—even though it shows as off, your existing Klaviyo integration is still active via the old connection.

Switch the tile on and log in to your Klaviyo account to migrate to the new authentication path. Authorize the connection and you're done.

All your metrics, flows, and settings will remain unchanged. Questions? Contact us at support@loopreturns.com.

You can now use "Contains" clauses in the SKU condition of workflows, making it much easier to create variant-level policies without manually uploading thousands of individual SKUs. Instead of listing every SKU individually, use pattern matching to target groups of variants at once. For example, if all your large-sized products contain "-LG" in the SKU, create one condition that applies to all of them.

We've a new User role specific for managers of brick and mortar stores that are handling POS returns. This user gets access to POS settings and Listings (which is required for POS returns), and cannot access any other part of Loop.

Our User Accounts help article has been updated with full details on setting up this new permission level.

Avalara’s new Tax Compliance integration (also referred to as 2.0) is now compatible with Loop. This resolves the issues preventing Loop merchants from migrating to the new integration. These changes have been released to all shops using the Avatax (1.0) integration and will be released to shops using the Avalara Tax Compliance integration on October 1, 2025. Merchants using the Avatax integration can now migrate to Avalara Tax Compliance without changes in behavior with regards to Loop exchanges. Merchants already using Avalara Tax Compliance can request the new modifications to be released ahead of the October 1 release date. The AvaTax app will be deprecated by Shopify on October 31, 2025. Please reach out to ant@loopreturns.com with questions or requests for rollout.

Merchants can now offer bonus credit up to 200% of the return value, an increase from the previous 100% max. This allows for more incentive flexibility to drive retained revenue.

Merchants processing or reviewing returns can now move to the next or previous return from the return details page, without needing to go back to the returns dashboard. Loop supports keyboard shortcuts as well – J for the previous return, K for the next returns. This mirrors Shopify functionality. The next and previous buttons also follow any filters you have set up. If you are on the Needs Review tab and hit Next return, for example, Loop will go to the next return in Needs Review.

Transform your analytics into flexible building blocks with full report customization, multi-report data combination, and consistent filtering across all analytics. No more waiting for custom development or working around rigid limitations.

Watch demo video:

Our Loop + Stripe integration now supports Apple Pay, Google Pay, Stripe Link, and CashApp Pay for seamless upsell opportunities and enhanced checkout flexibility. Available now in production with merchant configuration required.

Easily customize Checkout+ to seamlessly reflect your brand's look and feel without needing an Engineer or Loop assistance. Self-service brand customization now available.

Set brand-provided delivery estimates, adjust dates by SKU/variant, and create custom rules for delays or blackout periods. Includes new Delivery Promise API for headless storefronts and 3rd party integrations.

Return reasons from Loop RMAs now pass to sales credits in Brightpearl, consolidating returns info and making warehouse processing more efficient. Configure through custom fields in the Synks portal.

Custom product options (embroidery, engraving, prescription details, pre-order dates) now carry through to exchange orders, eliminating "where's my customization?" support tickets.

Resolved credit card zip code validation error for Australian users. System now accepts 4-digit Australian postal codes instead of requiring 5-digit codes.

Merchants shipping with Royal Mail via EasyPost must migrate to Royal Mail V3. Check email from EasyPost for credentials and migration instructions.

Dynamic Reports now offer the same flexibility as dashboards with a unified data foundation. Customize any report, combine data from multiple sources, and apply consistent filters across all analytics.

Key benefits include full report customization to match your exact requirements, multi-report data combination in single views, and consistent filtering across reports and dashboards. Transform your analytics into flexible building blocks - no more waiting for custom development or working around rigid limitations.

Available now in Analytics! To learn more, check out our help centre article.

Our Loop + Stripe integration now supports additional payment methods, enhancing checkout flexibility and creating new revenue opportunities. New payment options include Apple Pay and Google Pay for seamless upsell and instant outcomes, Stripe Link for faster streamlined checkout, and CashApp Pay for expanded payment flexibility.

Available now! Review Loop + Stripe for setup instructions.

Easily customize Checkout+ to seamlessly reflect your brand's look and feel without the need of an Engineer or Loop assistance.

Brand Provided Estimations allow you to set your own delivery estimates in the event one cannot be calculated for a specific order or region. SKU Based Filtering lets you adjust your expected delivery dates down to the product variant level. Transit & Fulfillment Rules enable you to set up custom rules to account for delays, strikes or blackout periods which may push back the expected delivery date shown to customers.

Support headless storefronts & integrations on 3rd party apps or mobile storefronts with the Delivery Promise API.

For merchants using the Brightpearl integration, we've added functionality to pass return reasons on Loop RMAs to sales credits in Brightpearl, allowing you to consolidate returns info on sales credits and make warehouse processing more efficient. This is done by setting up a custom field in Brightpearl and inputting that field in the Settings tab of the Synks portal.

Merchants can now pass line item properties from Shop Now On-Store directly to new exchange orders. This enables custom product options like embroidery and engraving, prescription details for glasses, pre-order shipping dates, and any line item properties you use. The result: Customers keep all their customizations when exchanging, eliminating the "where's my customization?" support tickets.

Resources:

Embedded setup guide

Manual setup guide.

Fixed an issue preventing Australian users from completing credit card transactions due to postal code validation. The system previously required 5-digit codes, while Australian postal codes are 4 digits. Validation has been updated to accept the correct format.

Merchants shipping with Royal Mail via EasyPost must migrate to Royal Mail V3 by September 30, 2025. If you have an existing Royal Mail account that needs to migrate, you should have received an email from EasyPost with the necessary credentials.

If Royal Mail is your preferred carrier for return shipping, you will also need to mark the new Royal Mail V3 account as preferred in your Loop shipping settings. Otherwise, we will rate shop across all enabled carriers.

No action is needed for merchants using Royal Mail via Ship by Loop or another shipping provider.

Follow these instructions to migrate.

Build confidence in your delivery predictions with enhanced visibility and streamlined CX workflows. New reporting capabilities and Shopify integration provide complete transparency into performance.

Shoppers can now initiate returns with a single click from their Shopify order history, automatically populating the return flow with order details.

Watch demo video:

Pass line item properties from Shop Now On-Store directly to new exchange orders, preserving custom product options, prescription details, and pre-order dates during exchanges.

Watch demo video:

Alternative to Stripe for upsell scenarios including Shop Now and Different Priced Exchanges, enabling more flexible payment processing options.

Watch demo video:

Updated Loop's Platform Rates with USPS for Ground Advantage and Priority Mail on 7/13/2025. Ground Advantage rates increased 3.41% average, Priority Mail increased 8% average.

Added option for Bonus Credit calculations to be tax inclusive when calculating Shop Now or Store Credit as a percentage of return value.

New Settings Added new settings for Process Closed Loop RMAs, Close Sales Credit on Inventory Received, Create Customer Payment on Inventory Received, and Handling Fee Tax Code.

Merchants shipping with Royal Mail via EasyPost must migrate to Royal Mail V3 by September 30, 2025. Check your email from EasyPost for migration credentials and instructions.

Eliminate trial & error when building and optimizing your return policy by viewing benchmarks and trends across 5,000+ Shopify brands. Insights are now available in your Loop Admin for the following settings: Return outcomes, Return windows, Handling fees, Bonus Credit

You can now conditionally bypass final sale restrictions to allow returns. This will let final sale items be return eligible following your standard return policy. Learn more about Workflows in our Help Center.

Ship by Loop now allows access to connect your own accounts & rates for 43 new carriers and services, including GLS, Amazon Shipping Deutsche Post UK, ParcelForce, and more. This update also includes a new view to see all available carriers for Ship by Loop, so that you can connect more easily and start shipping in seconds.

Loop now supports QR codes for printerless returns with EVRi via Ship by Loop and our EasyPost integration. Please reach out to your MSM or support@loopreturns.com to enable this setting for your customers.

We've expanded Order Tracking's carrier coverage from 150 carriers to over 1200 carriers worldwide, making it one of the most comprehensible e-commerce tracking platforms. View the full list here.

We've updated our Stripe API integration to unlock the following for all merchants: Support for Link payments, 3D Secure authentication on all transactions, Remove $1 card verification for Instant Exchanges, Google Pay & Apple Pay will also be supported soon. Learn more about the Stripe integration in our Help Center.

Merchants using Checkout+ bundled with Package Protection by Seel can now customize the text shown at cart and/or checkout. This includes both the main product title as well as the 'Learn more' modal. Tailor messaging to your brand's unique voice and take more control of the Offset experience. To customize Checkout+ text, simply navigate to Returns Management > Policy Settings > General. Then under Offset, click on **Text customizations.

Checkout+ is now available for brands with headless Shopify storefronts. With a headless setup, merchants gain complete control over their storefront experience, including the text shown with Checkout+ and testing methods.